Click monkeys finally captured, studied

Posted on February 16, 2008

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Some people have expressed surprise at a recent study revealing that just 6% of users account for 50% of banner ad clicks.

Apparently these “natural born clickers” are likely to be relatively low income, and disproportionately interested in auctions, gambling and finding a new job.

Can’t say I can see anything surprising there.

What is a little more surprising is the complete absence of correlation between click activity and brand awareness or preference. Ouch. That’s gotta hurt.

Official press release from Comscore.

Lots of coverage in the usual places.

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