Uniqlock – when screensavers win Best In Show

Posted on May 10, 2008


Uniqlock, the strange, entrancing clock/screensaver featuring lithe japanese dancers performing in five second jags, won Best In Show at this year’s One Show Interactive Awards. Projector created the piece, as covered in Creative Review.

I loved the screensaver, but must admit it liked it better before I learned it was promoting brand awarenes of a clothing label. Somehow it was more quirky — more Japanese — when its motives were inscrutable and unknown to me.

Anyway, I thoroughly recommend downloadage and installage.

And you can explore more of uniqlo’s online advertising here.

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