SMS – most expensive data plan on earth?

Posted on June 18, 2008


I was just talking to Ross about the connection plans he saw in his recent trip to Japan; things like USD49/month for unlimited mobile voice and data at 7.2 Mbps. And they’ll throw in free ADSL too.

I pointed out that I’d happily use my Vodem for the majority of my surfing, if the charges for traffic beyond 3Gb/month weren’t so punative. You know: when you go from paying $25/Gb to $500/Gb.

Then it occured to us: imagine if you calculated the cost of SMS messages as if they were data?

Assuming that a 160 character message was about 200 bytes of traffic, and has a RRP of $.20, you’re looking at $1,000,000 per gigabyte of traffic.

That’s right. One million dollars per gig.

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