Browsing All posts tagged under »online advertising«

Uniqlock – when screensavers win Best In Show

May 10, 2008


Uniqlock, the strange, entrancing clock/screensaver featuring lithe japanese dancers performing in five second jags, won Best In Show at this year’s One Show Interactive Awards. Projector created the piece, as covered in Creative Review. I loved the screensaver, but must admit it liked it better before I learned it was promoting brand awarenes of a […]

Click monkeys finally captured, studied

February 16, 2008


Some people have expressed surprise at a recent study revealing that just 6% of users account for 50% of banner ad clicks. Apparently these “natural born clickers” are likely to be relatively low income, and disproportionately interested in auctions, gambling and finding a new job. Can’t say I can see anything surprising there. What is […]